The matrix is misrepresenting in some cases. Example: Coca Cola and Pepsi. Coca Cola is market leader, as a result of which the relative market share. Overview∗ Company Overview ∗ Strategy Formulation∗ History of Pepsi ∗ SWOT Matrix ∗ Grand Strategy Matrix∗ Growth ∗ BCG∗ Beverages Pepsi-Cola North America Pepsi-Cola Mountain Dew .. Hut Taco Bell Low High 10% BCG Matrix for PepsiCo – Early s;

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Aquafina is slowly and steadily catching up with Bisleri cbg is expected to see a twice a growth in the next 5 years. Segments has witnessed growth in the revenue compare to previous years despite the decline of industry sales growth rate.

Enter your email address: These are low growth or low market share products and have very few chances of showing any growth. PepsiCo annual report. Cash cows are considered to be those segments which are operating in low industry sales growth rate and ov high market share.

PepsiCo by Michael Carr on Prezi

Dogs are considered to be the futile segments of company. The company has to spend millions of dollars on brand awareness and promotional activities in order to maintain its market share.

Corporation distributes its products in two hundred countries around the globe. This is a four dimensional framework which depict the multiple segments position, with regard to its relative market share and industry sale growth rate.

PepsiCo is famously known for its strategy of horizontal integration, init merged Tropicana; an orange juice company with Quaker oat. The products or business units that have a high market share in high growth industry are the stars of the organization.

Its main products are, breakfast bars, energy drinks, coffee drinks, snacks, soft drinks and sports nutrition. Leave a Reply Cancel reply Your email address will not be published. In Pepsi soft matix was pepwi highest selling product of corporation. NAB segment products are soft drinks and bottled water under different brands name following are some eminent brand names; Aquafina, Pepsi, Mountain dew and Sierra mist.

This framework was designed by a private consulting agency located in Boston, namely, Boston consulting group.

Products or Business Units which hold a high market share and are also considered to grow in the future are positioned as Stars. The answer is obvious that, it will not work, because each segment requires a distinct strategic plan, keeping in view the market share of each segment in the operating industry.


These products have the potential of being positioned as cash cows in the future owing to the industry growth prospects. Fortunately, PepsiCo has many star segments, which make sense because it is one of the world largest beverage and food processing corporation.

The growth rate of an industry and the market share of a respective business relative to the largest competitor present in the industry are taken as the basis for the classifications, for that reason, BCG Matrix is also called as Growth-Share Matrix. From time to time, corporation one segment has high market share another has low market share, in the operating industry. Learn the BCG Matrix of Samsung and understand different business units which fall under different quadrants. Because of stiff competition from Coca-Cola and changing customer preferences towards healthy and low-calorie drinksPepsi is seeing a shift from STAR quadrant to Dogs quadrant.

Amid falling sales of matrx drinks as consumers shift to healthier drinks, Pepsico aims to double the Tropicana business by It has many segments each compete in different industry therefore, each segment requires a special attention from the top level management regarding strategic planning. This change in consumer preferences is what has helped Gatorade see an exponential growth in its market share.

Products which are market leaders in their specific industry and their industry is not expected to see any major growth in the future are considered as Cash Cows. As a result, companies are interested to invest in developing these units further to gain a larger market share and attain a stronger position in the market. These business units or products are cash traps and therefore are not seen as a useful source of earning.

BCG Matrix of PepsiCo

FLNA can be considered as the backbone of company because such segment can, keep on generating good revenue for company for long-term. Carbonated soft drinks segment has seen a major decline in the past few years, the overall liquid refreshment beverage market has been growing.

In this BCG matrix, we will talk about different brands of Pepsico which over the years have seen a fall in market share due pepssi changing market scenarios and also brands which saw exponential growth in their market share. People are turning away from sugary drinks and empty calories. Those segments embrace the category which have low relative market share in low sales growth bcf.


One of the tool is BCG Matrix. The industry has high potential to grow hence giving the room to the products to grow as well only if the pertinent issues are managed effectively. BCG matrix was specially designed for corporations, which operates in diverse industries.

PepsiCo has its own distribution network and bottling manufacturing units. Products or business units of the company that are still in the nascent stage of their product lifecycle and can either become a revenue generator by taking the position of a Star or can become a loss-making machine for the company in the future. Market development and product development strategy is suggested for such segments.

PepsiCo should focus on horizontal integration to increase QFNA market share and bring the segment into the fold of stars. These products are the money churners for the company and require very low investments to sustain their leadership and profitability in the market.

Growing healthier lifestyle trends and emerging markets have prompted the brand to invest large amounts of investments in healthier beverages and snacks in order to differentiate from competitors and grow brand awareness.

BCG Matrix also is known as the growth-share matrix is used by organizations to classify their business units or products into 4 different categories: There are products that formulate a part of the industry that is still in the phase of development, yet the organization has not been able to create a significant position in that industry. However, despite the enormous product line and range, corporation core business focus is on Beverages.

Failure to deliver the expected results makes the product a source of loss for the organization, propelling the management to withdraw future investment in the venture. This segment particularly manufacture, distribute, and sells breakfast bars and cereal. QFNA share of revenue was reported 3.